by Jennifer Suri | Dec 28, 2023 | Green Claims
How will the EU Green Marketing Laws affect your product advertising? The landscape of sustainability claims has evolved, and with the advent of the EU Green Claims Directive, an anti-greenwashing law, the days of casual and unverified claims are now over. As...
by Jennifer Suri | Sep 18, 2023 | Sustainable Certification
A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative...
by Jennifer Suri | Aug 24, 2023 | Environment, Softly Advantage, Sustainable Certification
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly...
by Jennifer Suri | Aug 3, 2023 | Environment, Softly Advantage
Amazon’s Climate Pledge Friendly (CPF) program presents an opportunity to showcase sustainable products to conscious consumers, increasing the chances that they will be viewed by customers. If your product already holds one of the certifications included in the...
by Kathy Decker | Jul 11, 2023 | Environment, Sustainable Certification
Finding the right sustainability certification solution for your brand or business can be a challenge! Luckily, Softly is simplifying the process of finding the best one for your product or service. We break down the steps to getting the best sustainability...
