by Jennifer Suri | Apr 22, 2025 | Uncategorized
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are of superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their...
by Jennifer Suri | Feb 27, 2025 | Environment, Green Claims
When it comes to sustainability, “non-toxic” reigns supreme in consumer preferences. A survey conducted by Crestline Custom Promotional Products, which included over two thousand residents from 25 U.S. cities, revealed that the label “nontoxic” topped the...
by Jennifer Suri | Jan 13, 2025 | Uncategorized
Sustainable products are experiencing growth in both profits and consumer demand. But making green claims is risky and not as simple as it may seem. A misstep can damage your reputation, leading to accusations of greenwashing or even legal trouble. To successfully...
by Jennifer Suri | Dec 26, 2024 | Sustainable Certification
With greenwashing regulations under construction, making green claims can be risky. However, supporting these claims with data-backed evidence and third-party validation can help them hold up in court. Third-party sustainability certifications can provide a backbone...
by Jennifer Suri | Dec 4, 2024 | Uncategorized
Promoting your company’s sustainability practices is essential, but it’s not always easy. Consumers want more green products just as regulators are cracking down on companies that practice greenwashing. Greenwashing is more than just a cover-up; it is any...
by Jennifer Suri | Nov 20, 2024 | Extended Producer Responsibility, Green Claims
Extended Producer Responsibility (EPR) laws are reshaping the waste management landscape by transferring financial and operational responsibility from consumers and municipalities to producers. These laws require businesses to manage the entire lifecycle of their...
by Jennifer Suri | Nov 15, 2024 | Green Claims
A picture may be worth a thousand words, but it can also come with a hefty price if you’re not careful. Using unclear green imagery on product labels might save space, but it can lead to accusations of greenwashing and costly class-action lawsuits. Across the...
by Softly Solutions | Nov 3, 2024 | Environment, Green Claims, Sustainable Certification
Product marketing and legal teams are on high alert with the anticipated release of the Federal Trade Commission’s (FTC’s) new Green Guides. These guides help brands make honest, accurate environmental marketing claims by providing clear interpretation of...
by Jennifer Suri | Oct 28, 2024 | Environment, Green Claims
In an era where the demand for sustainability has become non-negotiable, even fashion giants like Lululemon find themselves under scrutiny for claims about eco-friendly practices. As regulatory agencies crack down on corporate greenwashing—from product labels to...
by Jennifer Suri | Aug 8, 2024 | Environment, Green Claims
Is Eco-Friendly Marketing Worth the Risk? Today’s consumers are more environmentally conscious than ever, and the term “greenwashing” has become a hot topic. This misleading practice of making false green claims has left many buyers skeptical of...
