Sustainability

Simplified

Use Softly Intelligence to Reduce the Reputational and Regulatory RISK of

Greenwashing.

  • Green marketing laws and guidelines are rapidly changing on the state, federal and international levels.
  • Approximately 50% of sustainability product claims are not compliant with new greenwashing regulations.*
  • Green claim lawsuits are skyrocketing, up more than 300% in the past year alone.**

Softly is here to help!

Business Solutions

Softly offers a suite of products tailored to your needs:

Easily access sustainability and ESG regulations, case law, and third party-validations.
Gain unparalleled competitive green marketing insights to propel your business to the forefront.
Protect your organization from costly litigation and reputational risk.

Identify third party validations for your marketing claims and better understand your competitors.

ChatESG

Get answers to sustainability questions at your fingertips! This AI-powered tool is like ChatGPT but purpose-built to navigate green marketing regulations and ESG reporting requirements.

Green Claim Navigator

This self-serve tool will help you make intelligent green marketing claims. Access regulatory information, competitive intelligence, case law, and claim validation in one place, so you can make your green marketing claims with confidence.  

Green Risk Reports

Our comprehensive and customized assessments will identify potential risky green claims in your marketing materials, product descriptions, website, and catalog so you can market your sustainability with confidence.

Are You Ready for the New FTC Green Guides?

how to avoid greenwashing

Did you know that over half of all green marketing claims fail to meet new regulations?

This results in increased enforcement and costly lawsuits. Minimizing your risk is essential

With Softly, you’ll get all the essential information needed to market your green products effectively, helping you make smarter decisions. Smarter decisions mean reduced risk.

Avoid greenwashing pitfalls, protect your reputation, and stay ahead of the competition with Softly!

The Softly Advantage

Find the Blind Spots

Identify and Reduce Risk

Uncover Market Gaps

Navigate New Regulations

Webinars

Blog

The FDA Redefines “Healthy” – What Your Brand Needs to Know

The FDA Redefines “Healthy” – What Your Brand Needs to Know

The FDA’s revised definition of “healthy” presents an exciting opportunity for your food product to showcase its nutritional benefits with a “healthy” claim. This updated guideline shifts the focus from individual nutrients to entire healthy food groups, highlighting the importance of a balanced diet. Moreover, beneficial fats are now recognized as part of this claim, while strict new limits on sugar promote healthier choices.

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PFAS and Product Claims: Walking the Fine Line

PFAS and Product Claims: Walking the Fine Line

With consumer awareness on the rise and more class action lawsuits popping up, not to mention new state-level regulations, getting your PFAS language right isn’t just smart—it’s essential . In this third post in our PFAS series, we’ll walk through the do’s and don’ts of PFAS-related claims. You’ll get practical tips to help you communicate clearly, reduce risk, and promote your product’s safety and sustainability without overpromising.

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Does PFAS Legislation Put Your Product at Risk?

Does PFAS Legislation Put Your Product at Risk?

As regulations surrounding safety and health continue to change, it is crucial to understand how state and federal laws regarding per- and polyfluoroalkyl substances (PFAS) may impact you. This is the case even if you haven’t intentionally added PFAS chemicals to your products. Staying informed can help you avoid fines, legal risks, and reputational damage.

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