Sustainability Certification Simplified
Use Softly Data to Reduce the Reputational and Regulatory RISK of Greenwashing.
- The European Union (EU) has released governance requiring ALL label
claims to be 3rd party validated. - The United States (US) Federal Trade Commission (FTC) is expected to tighten US regulations regarding product claims in the soon to be released updated Green Guides.
- Brands that make misleading environmental claims face costly lawsuits and reputational damage.
Softly is here to help!
Softly Helps Bridge the Gap Between
Sustainable Brands
Conscientious Consumers
400+ Sustainable Certifications
50,000+ Purpose Driven Products
52 Product Attributes
The Softly Advantage
Find the Blind Spots
Identify and Reduce Risk
Uncover Market Gaps
Navigate New Regulations
Elevate Your Brand
Increase Revenue | Access New Markets
With numerous tools to increase product and business exposure, Softly makes it easy for everyone to contribute to a better tomorrow. Nominate your brand for our Softly Trail To Transparency. We will highlight the efforts and achievements of those working to move the industry in a more transparent, sustainable and circular direction. Your efforts will also be shared with consumers through our Sustainable SWAPS! and Personal Sustainable Shopping Assistant.
Nominate Your Brand
Let us know about the great work you are doing to improve the sustainability of your business. We are always looking to showcase amazing brands and products that are doing the right thing.
Trail to Transparency
We celebrate and award businesses that are doing the right thing! Especially those working toward transparency when reporting data related to the impact a product has on the planet.
Whether it be related to social, environmental, or community impact, the transparent and open availability of data is critical in enabling consumers to make better decisions.
The Softly Trail to Transparency Awards were created to highlight the efforts and achievements of those working to move industry in a more sustainable and circular direction. Let us know what you are doing to increase product transparency!
Loved by Users and Press
“I’m excited to have this new app. I always feel guilty when I don’t take the time needed to truly look into all aspects of the products I buy. This is really helping.”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I’m excited to have this new app. I always feel guilty when I don’t take the time needed to truly look into all aspects of the products I buy. This is really helping.”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I’m excited to have this new app. I always feel guilty when I don’t take the time needed to truly look into all aspects of the products I buy. This is really helping.”
“It really is a great tool for people who want to be sustainable. There is a lot of information out there and Softly makes it very easy to figure out what good (product) alternatives would be. -Celia”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“It really is a great tool for people who want to be sustainable. There is a lot of information out there and Softly makes it very easy to figure out what good (product) alternatives would be. -Celia”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I like the idea that I can shop for sustainable products, especially products that are made by minority women and other underrepresented (businesses). -Lynette”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I like the idea that I can shop for sustainable products, especially products that are made by minority women and other underrepresented (businesses). -Lynette”
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Walmart’s Built-for-Better Program: Where Values and Value-Consciousness Align!
Walmart is helping customers live better as they shop for everyday low prices with its new sustainability program Built For Better.
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Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers.
Amazon Climate Pledge Friendly Badge – Stand Out from the Competition
Amazon’s Climate Pledge Friendly (CPF) program presents an opportunity to showcase sustainable products to conscious consumers, increasing the chances that they will be viewed by customer. There are effective strategies you can employ to earn this icon and enhance the visibility and appeal of your eco-conscious offerings.
