Our Impact

Softly is on a mission to positively transform and impact individuals, businesses, communities, and our planet. That’s why we are constantly creating tools to increase transparency and accountability, making it easy to contribute to a better tomorrow. The world collectively needs our help, so let’s do this!

We work to impact the “triple-de…”

Decarbonization

Through reduction of the carbon footprint of purchased products.

Detoxification

Through consumption of fewer products that contain harmful ingredients.

Dematerialization

Through increased use of recycled and recyclable materials.

Sustainable

solutions for a

better

tomorrow

Environmental Impact

Social Responsibility

Free of Harmful Chemicals

Recyclable

Water Efficiency

Energy Efficiency

Environmental Impact

Social Responsibility

Recyclable

Water Efficiency

Forest Protection

Minority Owned Business

Allergen Free

Low Carbon Footprint

Organic

Social Responsibility

Palm Oil Free

Forest Protection

Minority Owned Business

Allergen Free

Made in USA

Phthalate Free

Non-GMO

Women Owned Business

Animal Cruelty Free

Reusable

Paraben Free

Human Rights

Vegan

Social Responsibility

Softly Aligns with the

UN Sustainable Development Goals

SDG 1

Achieve gender equality and empower all women and girls

Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.

SDG 4

Ensure sustainable consumption and production patterns

Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

SDG 2

Ensure access to affordable, reliable, sustainable and modern energy for all

Increase substantially the share of renewable energy in the global energy mix.

SDG 5

Take urgent action to combat climate change and its impacts

Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.

Promote inclusive and sustainable economic growth, employment and decent work for all

Protect labour rights and promote safe and secure working environments for all workers.

Conserve and sustainably use the oceans, seas and marine resources

Prevent and significantly reduce marine pollution of all kinds.

Impact through Education

We drive widespread change by engaging with both consumers and businesses on sustainability.

Webinars

Upcoming Webinars

Blog

Tolerance Drops for Net Zero Claims

Tolerance Drops for Net Zero Claims

Companies use the net zero claim to show they are committed to cutting and removing carbon emissions to curb future global warming. Unfortunately, without efforts backed by science-based evidence and setting and meeting short- and medium-term goals, net zero becomes merely an aspiration and is ripe for scrutiny by regulators and lawsuits.

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Navigating Tricky Marketing Terrain 

Navigating Tricky Marketing Terrain 

Current class action lawsuits have highlighted the need to refine the use of terms like “all-natural” to better inform consumers about a product’s environmental friendliness. Consequently, it is important to consider what happens when manufacturing processes alter natural ingredients into those that are not found in nature or when synthetic and harmful chemicals end up in a product despite the use of natural ingredients and processes.

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“Recyclable” – It’s a Good Thing, Right?

“Recyclable” – It’s a Good Thing, Right?

Recently, trash bag manufacturers attempted to capitalize on the recycling trend only to find themselves in hot water.  They introduced “recycling bags” that were not only non-recyclable but also sent recyclables straight to the landfill. Several companies, including Glad, Hefty, and Walmart, have been involved in litigation regarding their recycling bags.

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