by Jennifer Suri | Jul 10, 2025 | Uncategorized
When we talk with clients about how to communicate PFAS claims, one of the first questions we hear is: “Can we say our product is PFAS-free?” We get it—consumers care, and you want to make strong, reassuring claims. But here’s the tricky part: even if your company...
by Jennifer Suri | May 11, 2025 | Uncategorized
Navigating the world of environmental claims can be tricky, especially when it comes to substances like Perfluoroalkyl and polyfluoroalkyl (PFAS). Even if you’re not using these chemicals in your products, your business could still face unexpected legal challenges. In...
by Jennifer Suri | Apr 22, 2025 | Uncategorized
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are of superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their...
by Jennifer Suri | Jan 13, 2025 | Uncategorized
Sustainable products are experiencing growth in both profits and consumer demand. But making green claims is risky and not as simple as it may seem. A misstep can damage your reputation, leading to accusations of greenwashing or even legal trouble. To successfully...
by Jennifer Suri | Dec 4, 2024 | Uncategorized
Promoting your company’s sustainability practices is essential, but it’s not always easy. Consumers want more green products just as regulators are cracking down on companies that practice greenwashing. Greenwashing is more than just a cover-up; it is any...
by Mollie Hughes | Jun 5, 2024 | Green Claims, Uncategorized
Consumers are demanding more sustainable products, and businesses that make environmentally friendly products want to advertise their good works to their customers. But today’s regulatory environment is not making this easy. Even companies with the best...
