by Jennifer Suri | Aug 8, 2024 | Environment, Green Claims
Is Eco-Friendly Marketing Worth the Risk? Today’s consumers are more environmentally conscious than ever, and the term “greenwashing” has become a hot topic. This misleading practice of making false green claims has left many buyers skeptical of...
by Mollie Hughes | Jun 5, 2024 | Green Claims, Uncategorized
Consumers are demanding more sustainable products, and businesses that make environmentally friendly products want to advertise their good works to their customers. But today’s regulatory environment is not making this easy. Even companies with the best...
by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage
If you have aspirational green goals and want to communicate them to your customers, you might want to take a second look at your green promises because how you handle environmental claims could obstruct your sustainability aspirations. The State of New York is taking...
by Jennifer Suri | Apr 29, 2024 | Green Claims
Steering Clear of Legal Consequences The road to sustainability is laden with regulatory complexities, especially when it comes to green marketing claims. In part one of this series, we examined several lawsuits stemming from marketing a product...
by Jennifer Suri | Dec 28, 2023 | Green Claims
How will the EU Green Marketing Laws affect your product advertising? The landscape of sustainability claims has evolved, and with the advent of the EU Green Claims Directive, an anti-greenwashing law, the days of casual and unverified claims are now over. As...
