by Jennifer Suri | Apr 29, 2024 | Green Claims
Steering Clear of Legal Consequences The road to sustainability is laden with regulatory complexities, especially when it comes to green marketing claims. In part one of this series, we examined several lawsuits stemming from marketing a product...
by Jennifer Suri | Dec 28, 2023 | Green Claims
How will the EU Green Marketing Laws affect your product advertising? The landscape of sustainability claims has evolved, and with the advent of the EU Green Claims Directive, an anti-greenwashing law, the days of casual and unverified claims are now over. As...
by Jennifer Suri | Sep 18, 2023 | Sustainable Certification
A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative...
by Jennifer Suri | Aug 24, 2023 | Environment, Softly Advantage, Sustainable Certification
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly...
by Jennifer Suri | Aug 3, 2023 | Environment, Softly Advantage
Amazon’s Climate Pledge Friendly (CPF) program presents an opportunity to showcase sustainable products to conscious consumers, increasing the chances that they will be viewed by customers. If your product already holds one of the certifications included in the...
