by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage
If you have aspirational green goals and want to communicate them to your customers, you might want to take a second look at your green promises because how you handle environmental claims could obstruct your sustainability aspirations. The State of New York is taking...
by Jennifer Suri | Sep 18, 2023 | Sustainable Certification
A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative...
by Jennifer Suri | Aug 24, 2023 | Environment, Softly Advantage, Sustainable Certification
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly...
by Jennifer Suri | May 24, 2023 | Food
This summer make your get together eco friendly Whether it’s a graduation party, a Memorial Day picnic or a summer wedding, you can put together an eco friendly party that’s easy and won’t break your budget. Follow a few simple tips as you’re planning and enjoy...
by Jennifer Suri | May 22, 2023 | Environment, Food, Gifts
Want to know how to crack Amazon’s code for sustainable products? It’s simple–download Softly! Do you know Amazon has certified sustainable products? Amazon’s Climate Pledge Friendly product badge signifies that the product has attained one or more...
