by Jennifer Suri | Dec 28, 2023 | Green Claims
How will the EU Green Marketing Laws affect your product advertising? The landscape of sustainability claims has evolved, and with the advent of the EU Green Claims Directive, an anti-greenwashing law, the days of casual and unverified claims are now over. As...
by Jennifer Suri | Sep 18, 2023 | Sustainable Certification
A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative...
by Jennifer Suri | Aug 24, 2023 | Environment, Softly Advantage, Sustainable Certification
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly...
by Jennifer Suri | May 24, 2023 | Food
This summer make your get together eco friendly Whether it’s a graduation party, a Memorial Day picnic or a summer wedding, you can put together an eco friendly party that’s easy and won’t break your budget. Follow a few simple tips as you’re planning and enjoy...
by Jennifer Suri | May 22, 2023 | Environment, Food, Gifts
Want to know how to crack Amazon’s code for sustainable products? It’s simple–download Softly! Do you know Amazon has certified sustainable products? Amazon’s Climate Pledge Friendly product badge signifies that the product has attained one or more...
