by Jennifer Suri | Jan 13, 2025 | Green Claims, Greenwashing
Sustainable products are experiencing growth in both profits and consumer demand. But making green claims is risky and not as simple as it may seem. A misstep can damage your reputation, leading to accusations of greenwashing or even legal trouble. To successfully...
by Jennifer Suri | Dec 26, 2024 | Greenwashing, Sustainable Certification
With greenwashing regulations under construction, making green claims can be risky. However, supporting these claims with data-backed evidence and third-party validation can help them hold up in court. Third-party sustainability certifications can provide a backbone...
by Jennifer Suri | Nov 20, 2024 | Extended Producer Responsibility, Green Claims
Updated August 7, 2025 Extended Producer Responsibility (EPR) laws are reshaping the waste management landscape by transferring financial and operational responsibility from consumers and municipalities to producers. These laws require businesses to manage the entire...
by Jennifer Suri | Nov 15, 2024 | Green Claims
A picture may be worth a thousand words, but it can also come with a hefty price if you’re not careful. Using unclear green imagery on product labels might save space, but it can lead to accusations of greenwashing and costly class-action lawsuits. Across the...
by Jennifer Suri | Oct 28, 2024 | Environment, Green Claims
In an era where the demand for sustainability has become non-negotiable, even fashion giants like Lululemon find themselves under scrutiny for claims about eco-friendly practices. As regulatory agencies crack down on corporate greenwashing—from product labels to...
