by Jennifer Suri | Sep 17, 2025 | Environment, Greenwashing
These days, every product claim is under the spotlight. Whether you say your product is “organic,” “plant-based,” “recyclable,” or “made in the USA,” someone is paying attention—customers, regulators, even your competitors. And if a claim doesn’t hold up? The fallout...
by Jennifer Suri | Jan 13, 2025 | Green Claims, Greenwashing
Sustainable products are experiencing growth in both profits and consumer demand. But making green claims is risky and not as simple as it may seem. A misstep can damage your reputation, leading to accusations of greenwashing or even legal trouble. To successfully...
by Jennifer Suri | Dec 26, 2024 | Greenwashing, Sustainable Certification
With greenwashing regulations under construction, making green claims can be risky. However, supporting these claims with data-backed evidence and third-party validation can help them hold up in court. Third-party sustainability certifications can provide a backbone...
by Jennifer Suri | Dec 4, 2024 | Greenwashing
Promoting your company’s sustainability practices is essential, but it’s not always easy. Consumers want more green products just as regulators are cracking down on companies that practice greenwashing. Greenwashing is more than just a cover-up; it is any...
