by Jennifer Suri | Aug 12, 2025 | Made in the USA
Claiming your product is “Made in the USA” has become riskier since we last discussed it in “Red, White, and RISK: How to Safely Claim Your Product is Made in the USA.” A surge in patriotism and increased tariffs have led consumers to seek out more...
by Jennifer Suri | Feb 27, 2025 | Environment, Green Claims
When it comes to sustainability, “non-toxic” reigns supreme in consumer preferences. A survey conducted by Crestline Custom Promotional Products, which included over two thousand residents from 25 U.S. cities, revealed that the label “nontoxic” topped the...
by Jennifer Suri | Nov 20, 2024 | Extended Producer Responsibility, Green Claims
Updated August 7, 2025 Extended Producer Responsibility (EPR) laws are reshaping the waste management landscape by transferring financial and operational responsibility from consumers and municipalities to producers. These laws require businesses to manage the entire...
by Jennifer Suri | Nov 15, 2024 | Green Claims
A picture may be worth a thousand words, but it can also come with a hefty price if you’re not careful. Using unclear green imagery on product labels might save space, but it can lead to accusations of greenwashing and costly class-action lawsuits. Across the...
by Softly Solutions | Nov 3, 2024 | Environment, Green Claims, Sustainable Certification
Product marketing and legal teams are on high alert with the anticipated release of the Federal Trade Commission’s (FTC’s) new Green Guides. These guides help brands make honest, accurate environmental marketing claims by providing clear interpretation of...
by Jennifer Suri | Oct 28, 2024 | Environment, Green Claims
In an era where the demand for sustainability has become non-negotiable, even fashion giants like Lululemon find themselves under scrutiny for claims about eco-friendly practices. As regulatory agencies crack down on corporate greenwashing—from product labels to...
