by Jennifer Suri | Jun 2, 2025 | Environment
As regulations surrounding safety and health continue to change, it is important to understand how state and federal laws regarding per- and polyfluoroalkyl substances (PFAS) may impact you. This is the case even if you haven’t intentionally added PFAS chemicals to...
by Jennifer Suri | Feb 27, 2025 | Environment, Green Claims
When it comes to sustainability, “non-toxic” reigns supreme in consumer preferences. A survey conducted by Crestline Custom Promotional Products, which included over two thousand residents from 25 U.S. cities, revealed that the label “nontoxic” topped the...
by Softly Solutions | Nov 3, 2024 | Environment, Green Claims, Sustainable Certification
Product marketing and legal teams are on high alert with the anticipated release of the Federal Trade Commission’s (FTC’s) new Green Guides. These guides help brands make honest, accurate environmental marketing claims by providing clear interpretation of...
by Jennifer Suri | Oct 28, 2024 | Environment, Green Claims
In an era where the demand for sustainability has become non-negotiable, even fashion giants like Lululemon find themselves under scrutiny for claims about eco-friendly practices. As regulatory agencies crack down on corporate greenwashing—from product labels to...
by Jennifer Suri | Aug 8, 2024 | Environment, Green Claims
Is Eco-Friendly Marketing Worth the Risk? Today’s consumers are more environmentally conscious than ever, and the term “greenwashing” has become a hot topic. This misleading practice of making false green claims has left many buyers skeptical of...
by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage
If you have aspirational green goals and want to communicate them to your customers, you might want to take a second look at your green promises because how you handle environmental claims could obstruct your sustainability aspirations. The State of New York is taking...
