by Jennifer Suri | Aug 8, 2024 | Environment, Green Claims
Is Eco-Friendly Marketing Worth the Risk? Today’s consumers are more environmentally conscious than ever, and the term “greenwashing” has become a hot topic. This misleading practice of making false green claims has left many buyers skeptical of...
by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage
If you have aspirational green goals and want to communicate them to your customers, you might want to take a second look at your green promises because how you handle environmental claims could obstruct your sustainability aspirations. The State of New York is taking...
by Jennifer Suri | May 2, 2024 | Green Claims
The Importance of Accurate Labeling for Natural Products As a business that uses only natural ingredients, you want to let your customers know about it. However, it’s important to note that marketing your product as “all-natural” can be a risky move....
by Jennifer Suri | Apr 29, 2024 | Green Claims
Steering Clear of Legal Consequences The road to sustainability is laden with regulatory complexities, especially when it comes to green marketing claims. In part one of this series, we examined several lawsuits stemming from marketing a product...
by Jennifer Suri | Mar 6, 2024 | Uncategorized
In this blog post series, we aim to shed light on the paramount importance of staying vigilant in the realm of green marketing claims compliance. Our goal is to equip you with insights that empower your decision-making processes, ultimately safeguarding your brand’s...
