by Jennifer Suri | Sep 17, 2025 | Environment, Greenwashing
These days, every product claim is under the spotlight. Whether you say your product is “organic,” “plant-based,” “recyclable,” or “made in the USA,” someone is paying attention—customers, regulators, even your competitors. And if a claim doesn’t hold up? The fallout...
by Jennifer Suri | Aug 20, 2025 | Environment
Imagine a grain of sand—only smaller, nearly invisible, yet everywhere. That’s the reality of microplastics—tiny plastic particles (less than 5 millimeters) now found in oceans, drinking water, air, and even human blood. For businesses, microplastics aren’t just an...
by Jennifer Suri | Aug 12, 2025 | Made in the USA
Claiming your product is “Made in the USA” has become riskier since we last discussed it in “Red, White, and RISK: How to Safely Claim Your Product is Made in the USA.” A surge in patriotism and increased tariffs have led consumers to seek out more...
by Jennifer Suri | Jul 11, 2025 | Food
The FDA recently redefined what it means for a food to be labeled “healthy”—and it’s a big shift. Instead of focusing on specific nutrients, the new guidelines emphasize whole food groups and balance. Good fats are in, and added sugars are getting capped. If your...
by Jennifer Suri | Jul 10, 2025 | Environment, Green Claims
When we talk with clients about how to communicate PFAS claims, one of the first questions we hear is: “Can we say our product is PFAS-free?” We get it—consumers care, and you want to make strong, reassuring claims. But here’s the tricky part: even if your company...
