by Jennifer Suri | Apr 22, 2025 | Uncategorized
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are of superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their...
by Jennifer Suri | Feb 27, 2025 | Environment, Green Claims
When it comes to sustainability, “non-toxic” reigns supreme in consumer preferences. A survey conducted by Crestline Custom Promotional Products, which included over two thousand residents from 25 U.S. cities, revealed that the label “nontoxic” topped the...
by Jennifer Suri | Jan 13, 2025 | Uncategorized
Sustainable products are experiencing growth in both profits and consumer demand. But making green claims is risky and not as simple as it may seem. A misstep can damage your reputation, leading to accusations of greenwashing or even legal trouble. To successfully...
by Jennifer Suri | Dec 26, 2024 | Sustainable Certification
With greenwashing regulations under construction, making green claims can be risky. However, supporting these claims with data-backed evidence and third-party validation can help them hold up in court. Third-party sustainability certifications can provide a backbone...
by Jennifer Suri | Dec 4, 2024 | Uncategorized
Promoting your company’s sustainability practices is essential, but it’s not always easy. Consumers want more green products just as regulators are cracking down on companies that practice greenwashing. Greenwashing is more than just a cover-up; it is any...
