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We help consumers and businesses contribute to a better tomorrow through accessible, practical resources. Our team is committed to sharing the latest research, tools, and insights to help you navigate sustainability claims, avoid greenwashing, build trust through transparent communication, and make credible, impactful decisions in your everyday life.
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Red, White and Sued: The Rise in Made in the USA Lawsuits
A surge in patriotism and increased tariffs have led consumers to seek out more products made in the United States. At the same time, law firms are interpreting Trump’s reelection as a signal to pursue fraudulent “Made in USA” claims more aggressively.
The FDA Redefines “Healthy” – What Your Brand Needs to Know
The FDA’s revised definition of “healthy” presents an exciting opportunity for your food product to showcase its nutritional benefits with a “healthy” claim. This updated guideline shifts the focus from individual nutrients to entire healthy food groups, highlighting the importance of a balanced diet. Moreover, beneficial fats are now recognized as part of this claim, while strict new limits on sugar promote healthier choices.
PFAS and Product Claims: Walking the Fine Line
With consumer awareness on the rise and more class action lawsuits popping up, not to mention new state-level regulations, getting your PFAS language right isn’t just smart—it’s essential . In this third post in our PFAS series, we’ll walk through the do’s and don’ts of PFAS-related claims. You’ll get practical tips to help you communicate clearly, reduce risk, and promote your product’s safety and sustainability without overpromising.
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