Sustainability Simplified

For Businesses

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Sustainable Shopping Made Simple

Find products you feel good about

1. Download Softly from the Chrome Web Store

It only a few seconds to download Softly. You will see the Softly tab on the right side of your screen when you shop online.

2. Personalize your shopping experience

Your purchases will be customized to your personal values. Open the settings gear and choose from 52 product attributes over 6 categories including Environmental Impact, Social Responsibility, Clean, Animal Welfare, Country of Origin and Clean.

3. Shop as you usually do!

You are now equipped to make smart shopping choices. Suggested product SWAPS! are based on 3rd party verified sustainability information. Softly currently works on Amazon with more retailers to come!

 

Loved by Users and Press

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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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Out Blog

What is Greenhushing?

What is Greenhushing?

As a business, staying quiet is not the answer; consumers want transparency! Greenwashing has made increasingly environmentally conscious consumers wary of buying products marketed as eco-friendly. Companies want to promote the sustainability of their products but are worried about being perceived as greenwashing. This crossroads has led to greenhushing—the practice under-communicating sustainability practices. 

Red, White and RISK:  How to Safely Claim your Product is Made in the USA

Red, White and RISK: How to Safely Claim your Product is Made in the USA

Most consumers want to buy American-made products and are willing to pay a higher price. Companies have started to follow this patriotic marketing trend, but it has led to fraudulent claims. The Federal Trade Commission (FTC) has strict rules regarding Made in the USA labels and enforces these rules to ensure fair competition in the marketplace. The FTC’s labeling rules provide important protections for small businesses, helping them to safeguard their products and services from imitators. 

Find Products at the point of sale with our Personal Sustainable Shopping Assistant