Our Impact
Softly is on a mission to positively transform and impact individuals, businesses, communities, and our planet. That’s why we are constantly creating tools to increase transparency and accountability, making it easy to contribute to a better tomorrow. The world collectively needs our help, so let’s do this!
We work to impact the “triple-de…”
Decarbonization
Through reduction of the carbon footprint of purchased products.
Detoxification
Through consumption of fewer products that contain harmful ingredients.
Dematerialization
Through increased use of recycled and recyclable materials.
Sustainable
solutions for a
better
tomorrow
Environmental Impact
Social Responsibility
Free of Harmful Chemicals
Recyclable
Water Efficiency
Energy Efficiency
Environmental Impact
Social Responsibility
Recyclable
Water Efficiency
Forest Protection
Minority Owned Business
Allergen Free
Low Carbon Footprint
Organic
Social Responsibility
Palm Oil Free
Forest Protection
Minority Owned Business
Allergen Free
Made in USA
Phthalate Free
Non-GMO
Women Owned Business
Animal Cruelty Free
Reusable
Paraben Free
Human Rights
Vegan
Social Responsibility
Softly Aligns with the
UN Sustainable Development Goals
Achieve gender equality and empower all women and girls
Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.
Ensure sustainable consumption and production patterns
Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.
Ensure access to affordable, reliable, sustainable and modern energy for all
Increase substantially the share of renewable energy in the global energy mix.
Take urgent action to combat climate change and its impacts
Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
Promote inclusive and sustainable economic growth, employment and decent work for all
Protect labour rights and promote safe and secure working environments for all workers.
Conserve and sustainably use the oceans, seas and marine resources
Prevent and significantly reduce marine pollution of all kinds.
Impact through Education
We drive widespread change by engaging with both consumers and businesses on sustainability.
Webinars
Blog
Red, White and RISK: How to Safely Claim your Product is Made in the USA
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are of superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their packaging. However, before boasting the red, white, and blue, it’s important to understand the requirements and the potential risks of non-compliant labeling.
The Toxic Risks of Non-toxic Product Claims
If you have gone above and beyond following chemical legislation and feel that your product is safe and won’t make anyone sick, should you use a “non-toxic” label? While it may seem appealing, labeling your product as non-toxic could expose you to legal risks. Numerous complaints have been made to the Better Business Bureau, and class action lawsuits have been filed in state courts regarding such claims, some carrying hefty settlement costs.
Your Guide to Sustainability Labeling and Avoiding the Risk of Greenwashing
In today’s sustainability climate, making a green claim can be risky. Being transparent and honest about your commitment to sustainability is essential for effectively connecting with your environmentally conscious customers. This guide will help you navigate this landscape and avoid greenwashing, enabling you to highlight your environmental initiatives and build trust with your customers.