Our Impact
Softly is on a mission to positively transform and impact individuals, businesses, communities, and our planet. That’s why we are constantly creating tools to increase transparency and accountability, making it easy to contribute to a better tomorrow. The world collectively needs our help, so let’s do this!
We work to impact the “triple-de…”
Decarbonization
Through reduction of the carbon footprint of purchased products.
Detoxification
Through consumption of fewer products that contain harmful ingredients.
Dematerialization
Through increased use of recycled and recyclable materials.
Sustainable
solutions for a
better
tomorrow
Environmental Impact
Social Responsibility
Free of Harmful Chemicals
Recyclable
Water Efficiency
Energy Efficiency
Environmental Impact
Social Responsibility
Recyclable
Water Efficiency
Forest Protection
Minority Owned Business
Allergen Free
Low Carbon Footprint
Organic
Social Responsibility
Palm Oil Free
Forest Protection
Minority Owned Business
Allergen Free
Made in USA
Phthalate Free
Non-GMO
Women Owned Business
Animal Cruelty Free
Reusable
Paraben Free
Human Rights
Vegan
Social Responsibility
Softly Aligns with the
UN Sustainable Development Goals
Achieve gender equality and empower all women and girls
Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.
Ensure sustainable consumption and production patterns
Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.
Ensure access to affordable, reliable, sustainable and modern energy for all
Increase substantially the share of renewable energy in the global energy mix.
Take urgent action to combat climate change and its impacts
Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
Promote inclusive and sustainable economic growth, employment and decent work for all
Protect labour rights and promote safe and secure working environments for all workers.
Conserve and sustainably use the oceans, seas and marine resources
Prevent and significantly reduce marine pollution of all kinds.
Impact through Education
We drive widespread change by engaging with both consumers and businesses on sustainability.
Webinars
Blog
The FDA Redefines “Healthy” – What Your Brand Needs to Know
The FDA’s revised definition of “healthy” presents an exciting opportunity for your food product to showcase its nutritional benefits with a “healthy” claim. This updated guideline shifts the focus from individual nutrients to entire healthy food groups, highlighting the importance of a balanced diet. Moreover, beneficial fats are now recognized as part of this claim, while strict new limits on sugar promote healthier choices.
PFAS and Product Claims: Walking the Fine Line
With consumer awareness on the rise and more class action lawsuits popping up, not to mention new state-level regulations, getting your PFAS language right isn’t just smart—it’s essential . In this third post in our PFAS series, we’ll walk through the do’s and don’ts of PFAS-related claims. You’ll get practical tips to help you communicate clearly, reduce risk, and promote your product’s safety and sustainability without overpromising.
Does PFAS Legislation Put Your Product at Risk?
As regulations surrounding safety and health continue to change, it is crucial to understand how state and federal laws regarding per- and polyfluoroalkyl substances (PFAS) may impact you. This is the case even if you haven’t intentionally added PFAS chemicals to your products. Staying informed can help you avoid fines, legal risks, and reputational damage.