Our Impact
Softly is on a mission to positively transform and impact individuals, businesses, communities, and our planet. That’s why we are constantly creating tools to increase transparency and accountability, making it easy to contribute to a better tomorrow. The world collectively needs our help, so let’s do this!
We work to impact the “triple-de…”
Decarbonization
Through reduction of the carbon footprint of purchased products.
Detoxification
Through consumption of fewer products that contain harmful ingredients.
Dematerialization
Through increased use of recycled and recyclable materials.
Sustainable
solutions for a
better
tomorrow
Environmental Impact
Social Responsibility
Free of Harmful Chemicals
Recyclable
Water Efficiency
Energy Efficiency
Environmental Impact
Social Responsibility
Recyclable
Water Efficiency
Forest Protection
Minority Owned Business
Allergen Free
Low Carbon Footprint
Organic
Social Responsibility
Palm Oil Free
Forest Protection
Minority Owned Business
Allergen Free
Made in USA
Phthalate Free
Non-GMO
Women Owned Business
Animal Cruelty Free
Reusable
Paraben Free
Human Rights
Vegan
Social Responsibility
Softly Aligns with the
UN Sustainable Development Goals
Achieve gender equality and empower all women and girls
Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.
Ensure sustainable consumption and production patterns
Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.
Ensure access to affordable, reliable, sustainable and modern energy for all
Increase substantially the share of renewable energy in the global energy mix.
Take urgent action to combat climate change and its impacts
Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
Promote inclusive and sustainable economic growth, employment and decent work for all
Protect labour rights and promote safe and secure working environments for all workers.
Conserve and sustainably use the oceans, seas and marine resources
Prevent and significantly reduce marine pollution of all kinds.
Impact through Education
We drive widespread change by engaging with both consumers and businesses on sustainability.
Webinars
Upcoming Webinars
Blog
Navigating Tricky Marketing Terrain
Current class action lawsuits have highlighted the need to refine the use of terms like “all-natural” to better inform consumers about a product’s environmental friendliness. Consequently, it is important to consider what happens when manufacturing processes alter natural ingredients into those that are not found in nature or when synthetic and harmful chemicals end up in a product despite the use of natural ingredients and processes.
“Recyclable” – It’s a Good Thing, Right?
Recently, trash bag manufacturers attempted to capitalize on the recycling trend only to find themselves in hot water. They introduced “recycling bags” that were not only non-recyclable but also sent recyclables straight to the landfill. Several companies, including Glad, Hefty, and Walmart, have been involved in litigation regarding their recycling bags.
Recyclability Claims – Avoiding Green Marketing Pitfalls
Consumers want products that are gentle on the environment and rely on the sustainability information they see on labels. They’re willing to pay extra for recyclable products but feel misled when their recycling efforts go to waste, and products end up in landfills or incinerators. When this happens, even companies with good intentions pay the price.