Sustainability Navigator
Risk Surveillance | Market Intelligence
We provide CPG companies the tools needed to:
- reduce the risk of greenwashing
- identify new sales channels
- outperform your competition
For Businesses
Evaluate the risk associated with green marketing claims!
For Consumers
Find products that align with your values!
★★★★★
"Softly saved us hours of research and analysis! All sustainability focused businesses should lean on their expertise!"
- Barry Cik, CEO and Technical Director, Naturepedic
Blog
Navigating Tricky Marketing Terrain
The Importance of...
“Recyclable” – It’s a Good Thing, Right?
Steering Clear of...
Recyclability Claims – Avoiding Green Marketing Pitfalls
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